PROPOGANDA TECHNIQUES

• What is the bandwagon technique?

  It encourages people to join in because "everyone else is doing it."
• How does the bandwagon technique make people feel?

  It makes people feel like they should join in too.
• In what context might you see the bandwagon technique used?

  In commercials encouraging product use.
• What are glittering generalities?

  Positive words or phrases that sound great but are vague.
• Why are glittering generalities considered ineffective?

  They don’t provide real information.
• How might a political ad use glittering generalities?

  By stating, "We stand for peace and prosperity!"
• What is a testimonial technique?

  It uses someone famous or respected to endorse a product or idea.
• How does a testimonial influence consumer behavior?

  People are more likely to buy a product endorsed by someone they trust.
• Give an example of a testimonial technique.

  A celebrity endorsing a brand of shampoo.
• What does the fear technique involve?

  Using scary images or messages to persuade people.
• What is the purpose of using fear in advertising?

  To convince people to act or believe something.
• How might an ad use fear to sell a product?

  By showing a dangerous situation to promote a safety product.
• What is the plain folks technique?

  It shows that the speaker is just like regular people.
• Why is the plain folks technique effective?

  It makes the speaker relatable to the audience.
• Give an example of the plain folks technique.

  A politician shopping at a grocery store.
• What is card stacking?

  Presenting only the positive side of an idea or product.
• What is a potential downside of card stacking?

  It ignores any negatives of the product or idea.
• How might an ad use card stacking?

  By listing all the great features of a car without mentioning any problems.
• What does the transfer technique involve?

  Using symbols or images to connect a product to something positive.
• How does the transfer technique work in advertising?

  It suggests that using the product will lead to positive outcomes.
• Give an example of the transfer technique.

  An ad showing a happy family in a clean home while promoting a cleaning product.
• What is name-calling in persuasive techniques?

  Attacking a person or idea instead of discussing the issue.
• Why is name-calling considered a negative technique?

  It distracts from the actual issues at hand.
• How might a political ad use name-calling?

  By calling an opponent names instead of discussing their policies.
• What are loaded words?

  Emotionally charged words used to sway feelings.
• How do loaded words affect consumer perception?

  They can make a product sound more appealing or desirable.
• Give an example of loaded words in advertising.

  Describing a snack as "delicious" and "mouthwatering."
• What is the repetition technique?

  Repeating a message or slogan to make it more memorable.
• Why is repetition effective in advertising?

  It helps people remember the brand and think it’s popular.
• How might a catchy jingle be used in advertising?

  By repeating it in commercials to enhance brand recall.
• What are the main persuasive techniques discussed?

  • Bandwagon
  • Glittering Generalities
  • Testimonial
  • Fear
  • Plain Folks
  • Card Stacking
  • Transfer
  • Name-Calling
  • Loaded Words
  • Repetition
• How can recognizing persuasive techniques help us?

  • Helps us think critically about messages
  • Enables informed decision-making
  • Reduces susceptibility to manipulation