Internal+External

• What are the two key strategies a business can use to grow?

  Organic growth and inorganic growth
• What is organic growth also known as?

  Internal growth
• What is inorganic growth also known as?

  External growth
• What are the goals of both organic and inorganic growth methods?

  To increase the business's size, revenues, and competitiveness
• What are the organic methods a business can deploy to grow?

  • Innovating and developing new products
  • Entering new markets (e.g., expanding overseas, changing marketing mix, leveraging technology)
• What is one way a business can grow organically through product development?

  By innovating and diversifying their product range
• Why is research and development important for organic growth?

  It ensures new products meet the specific needs of target customers
• What is a significant risk when entering new markets?

  Differences in laws, languages, and cultures
• What is one advantage of organic growth?

  It can be less risky as it builds on an already successful brand
• How does organic growth allow a business to maintain its culture?

  By not involving new stakeholders that may change the business dynamics
• What control does a business have with organic growth?

  It can control the rate of growth based on its strategy
• What is a disadvantage of organic growth?

  It is often slower and can take a long time to achieve results
• What example illustrates the speed of inorganic growth compared to organic growth?

  Facebook's acquisition of Instagram
• What is a potential drawback of only pursuing organic growth?

  A business may miss out on opportunities for more ambitious growth
• What is a challenge businesses face when expanding overseas?

  Adapting to local environments and working with new stakeholders
• What are the advantages of organic growth?


  • Less risky as it builds on a successful brand
  • Maintains current culture and ethics
  • Greater control over growth rate
• What are the disadvantages of organic growth?

  • Often slower and takes time to achieve results
  • May miss out on opportunities for more ambitious growth
  • Period of instability during changes
• What is the overall conclusion about organic growth strategies?

  There is a place for organic growth strategies in businesses of all sizes