Content analysis

• What type of research is content analysis?

  Observational
• What is content analysis?

  Indirect study of behaviour examining communications they produce
• What forms of communication may be subject to content analysis?

  Spoken, written, media
• What is the initial stage of content analysis?

  Coding
• What is coding?

  Identifying each instance of chosen categories
• What is thematic analysis?

  A form of content analysis identifying implicit or explicit ideas within data
• What is the outcome of thematic analysis?

  Qualitative data
• What is a 'theme'?

  Any idea recurrent
• What will a research do when they're satisfied themes cover most aspects of the data?

  Collect a new set to test validity