learning from watchingothers and then imitating their actions
MODELLING A ROLE MODEL
imitating the behaviour and attitudes of a role model. can be real people or symbolic figures
IDENTIFICATION
the desire to be associated with a particularperson who you feel a connection to or are similar
INTERNALISATION
internalising the behaviour of a model so then it becomesyourown. individuals adopt and integrate beliefs into own value system
IMITATION
copying the behaviour of others by closely observingthem
MEDIATIONAL PROCESSES
Take place between a stimulus and response, refers to the internalcognitiveprocesses that occur between observing a models behaviour
VICARIOUS REINFORCEMENT
Reinforcement notdirectlyexperienced but occurs through observingsomeoneelse being reinforced for a behaviour, and the consequences of their actions
SOCIAL LEARNING THEORY
A way of explaining behaviour that includes both direct and indirect reinforcement combining learning theory with the role of cognitivefactors.
slt vs behaviourism
there are important mentalprocesses that mediate between stimulus and response
SLT
behaviour is learnt through observation (reinforcement or punishment that they receive
meditational processes
mental cognitive factors that intervene in the learning process to determine whether a new behaviour is acquired or not. takes place between stimulus and response
attention
whether we notice the behaviour and paidattention. is it interesting?
retention
whether we remember the behaviour, if too complex won't retain
reproduction
whether we are able to physicallyperform the behaviour, skilled enough
motivation
whether the perceived award outweighs the perceived costs. are we influenced
seeing a behaviour and making a decision to imitate it
Limitations
The study was conducted in a controlled laboratory setting and only included a small sample of children, limiting its generalizability.
studyA bandura and the bobo doll
recorded the behaviour of young children who watched an adultplayaggressively towards a doll, hitting it with a hammer and shoutingabuse
StudyAfindings
children later observedabusing the toys played much more aggressively than those who observed a calm adult
bandurastudyB
showed videos to the children of an adultaggressivelyplaying
GROUP1: saw the adult praised for the behaviour ('well done')
GROUP2: saw the adult punished for aggression (told off)
GROUP3:controlgroup saw aggression with no consequence
study B findings
when given their own doll the 1st group showed much more aggression followed by the 3rd and then the 2nd
closest imitation
watching same-sex adult (identification)
vicarious reinforcement of bobo doll
if praised for behaviour morelikely to carry it out
aggression measured before the study
"mild aggression arousal" being placed in a room with toys they couldn't play with
experimental design
matched pairs
procedure
723-5 year olds male and female adultattack or control group
BANDURAS BOBO DOLL EXPERIMENT LIMITATIONS
The experiment lacksgeneralisability, has an artificial setting, children may act in a certain way if being watched (demandcharacteristics)
evaluation: demand characteristics
Bandura’s study may lack internal validity, due to not entirely investigating the effect of aggressive role models because the Bobo doll is specifically designed to be hit.
may also lack mundane realism because it doesn't represent or measure how children would be aggressive in everyday situations, towards objects or people that are not meant to be struck.
Therefore, participants may have deliberately acted more aggressively towards the doll in order to please the experimenter (the ‘Please-U effect’). This reduces the generalisability of the findings.
evaluation: real life applications
can account for how children learn from other people around them, as well as through the media and this can explain how cultural norms are transmitted
this has proved useful in understanding a range of behaviours, such as children coming to understand their gender role by imitating role models in the media
bandura's research was seminal in the introduction of film and TV classification age rating