This is when the majority of a group influences the others to conform to their beliefs/behaviours.
The greater the majority, the greater the influence.
Examples of majority influence on conformity?
Elevator experiment
Beep experiment
Explain the effect of authority figures on obedience
Authority figures have the power to punish - making people more to conform.
So the presence/order of an authority figure can lead to higher levels of obedience as people are more likely to follow their requests.
Example of authority figures on obedience?
Milgram Experiment
Bickmans Study/Uniform experiment
What are the two states relating to authority figures and obedience?
Autonomous - we feel responsible for our own actions
Agentic - we do not feel responsible for out own actions as we have acted under orders of authority figures
What does the autonomous state mean?
This is when we feel responsible for our own actions.
What is the agentic state?
Individuals do not feel responsible/less responsible as they were acting under orders from authority figures.
Explain the effect of collective/crowd behaviour on pro/anti-social behaviour
In a crowd, we can experience deindividuation which is where you lose your identity within a group (as you feel more anonymous/less sense of self-awareness).
With this, you are more likely to conform to the crowd.
Explain deindividuation
This is where you lose your identity in a group due to a feeling of anonymity or can't be easily identified.
With deindividuation you are more likely to conform to the group.
Examples of the effect of collective/crowd on pro and anti-social behaviour
Pro-social: Black Lives Matter protest - people protest together against racism.
Anti-social: Mobs at the football/Tottenham riots.
Explain the effect of culture on pro/anti-social behaviour
Psychologists believe that the culture that an individual exists in/is exposed to (through childhood or close family) can influence whether they engage in pro/anti-social behaviour.
Explain collectivist cultures
The norms and values emphasise the importance of the group - people value behaviour that benefits everyone.
Examples: Japan, China, India, Sweden
Explain individualistic cultures
The norms and values of society emphasise the importance of each individual person's rights and responsibilities.
Examples: USA, UK, Australia
What is the bystander effect and why does it happen?
A phenomenon where individuals are less likely to help in an emergency when others are present.
Reasons:
Diffusion of responsibility
A need to behave in the correct/socially-acceptable way.
What are the 3 criticisms of situational factors?
The theories are deterministic - external factors can also influence people's behaviour, individuals do have free will and there are many examples of independent behaviour regardless of others.
The theories are reductionist - they oversimplify why people are influenced in different contexts, and fail to take into account individual differences
Research can be seen as socially sensitive - Milgram's theory of agentic state - it suggests that people who commit atrocious acts aren't responsible for their actions/shouldn't be held accountable.
Why are the theoriesdeterministic?
They are deterministic as external factors can affect people's behaviour. Individuals have free will and there are examples of independent behaviour, regardless of situational factors.
Why are the theoriesreductionist?
They oversimplify why people are influenced in different contexts
They fail to take into account individual differences
Why can the research seem socially sensitive?
Example of Milgram's theory of agentic state - it suggests that people who commit atrocious acts are not responsible for their actions and should not be held accountable for them.