Content and Thematic analysis

• What is content analysis?

  Content analysis is a method used to analyze qualitative data.
• How is qualitative data transformed in content analysis?

  Qualitative data is transformed into quantitative data.
• What are coding units used for in content analysis?

  Coding units are used to categorize qualitative data.
• In the example of a mother describing her child's behavior, what is being analyzed?

  The number of positive vs negative words used by the mother.
• What does the second example of content analysis measure?

  The number of swear words in a film.
• What is the procedure for conducting a content analysis?

  1. Data collected
  2. Researcher examines data
  3. Researcher identifies coding units
  4. Data is analyzed by applying coding units
  5. A tally is made of the number of times coding units appear
• What is a strength of content analysis?

  It is a reliable way to analyze qualitative data.
• What is a weakness of content analysis?

  Cause and effect relationship cannot be established.
• Why is content analysis considered easy and not time-consuming?

  Because it allows for straightforward categorization of data.
• What limitation does content analysis have regarding data patterns?

  It cannot extract a deeper explanation for any data patterns that arise.
• What is thematic analysis?

  Thematic analysis is a qualitative research method used to identify, analyze, and interpret patterns and themes.
• What is the first step in thematic analysis before interpreting results?

  Results are familiarized with first before they are interpreted.
• What is a strength of thematic analysis?

  It provides a deep understanding of the data.
• What is a weakness of thematic analysis?

  It can be time-consuming, especially for large datasets.
• What is a potential issue with thematic analysis regarding researcher involvement?

  It is prone to subjectivity and potential researcher bias.