chp 8 Persuasive Messages

• What is the title of Chapter 8 in Guffey and Loewy's Essentials of Business Communication?

  Persuasive Messages
• What is the primary focus of the learning objectives in Chapter 8?

  To identify and craft persuasive messages
• What does Richard M. Perloff define persuasion as?

  A symbolic process to convince others to change attitudes or behaviors
• Why are social media users susceptible to confirmation bias?

  They tend to congregate with like-minded people online
• What are the effective persuasion techniques mentioned in the chapter?

  • Establish credibility
  • Make a reasonable, specific request
  • Tie facts to benefits
  • Recognize the power of loss
  • Expect and overcome resistance
  • Share solutions and compromise
• How should you establish credibility in persuasive messages?

  By showing that you are truthful, experienced, and knowledgeable
• What should a persuasive request include to be effective?

  It should capture the reader's attention and describe a problem
• What is the purpose of the body in a persuasive request?

  To explain the purpose of the request and prove its merit
• What should the closing of a persuasive request accomplish?

  It should motivate action and show courtesy
• What types of issues might persuasive claims and complaints address?

  Damaged products, mistaken billing, and warranty problems
• When is the direct strategy best used in persuasive claims?

  When the request is straightforward and justified
• What should an effective claim message include?

  A reasonable request, logical case, and moderate tone
• What is the recommended opening for a logical claim message?

  Open with sincere praise or an objective statement of the problem
• What should you enclose with a claim message to support your request?

  Copies of relevant invoices and shipping orders
• What is the goal of the closing in a claim message?

  To clearly state what you want done
• What are the key components of crafting persuasive messages in digital age organizations?

  • Understand the audience
  • Use clear and concise language
  • Incorporate digital tools effectively
  • Maintain ethical standards
• What are the characteristics of effective sales messages in print and online?

  • Attention-grabbing headlines
  • Clear value propositions
  • Strong calls to action
  • Engaging visuals and layout
• Why is interpersonal persuasion important in the workplace?

  It helps in building relationships and achieving organizational goals
• Why is ethical persuasion emphasized in the chapter?

  To ensure trust and integrity in communication
• What role does audience analysis play in persuasive communication?

  It helps tailor messages to meet the audience's needs and preferences
• How does feedback impact the persuasion process?

  It allows for adjustments and improvements in messaging
• How has digital communication impacted persuasive strategies?

  It has introduced new tools and platforms for reaching audiences