Gramsci’s theory of hegemony

• Who is the theorist associated with the idea of hegemony discussed in the guide?

  Antonio Gramsci
• What is the main focus of Gramsci's theory of hegemony?

  The dominance of the wealthier classes over the lower classes in society
• What does the term "cultural hegemony" refer to?

  A society where the lower classes are dominated by the wealthier classes
• How do the dominant ruling classes influence society according to Gramsci's theory?

  By controlling the media and spreading their ideas
• How can Gramsci's theory of hegemony be applied when analyzing media texts?

  • Analyze representation in TV drama clips
  • Identify reinforcement of hegemonic ideas about gender, age, or class
  • Discuss how clips can create or challenge societal values
• What might a clip that shows women as nurturing mothers indicate in terms of cultural hegemony?

  It reinforces cultural hegemonic ideas about gender roles
• What stereotype might be reinforced by a clip depicting poor people as lazy?

  That poor people need to work harder to be successful
• How could a strong and independent female character in a clip challenge cultural hegemonic ideas?

  By defying traditional gender roles and stereotypes
• What is the significance of Gramsci's ideas about hegemony in media studies?

  • Useful for analyzing media texts
  • Helps understand representation and societal values
  • Aids in identifying reinforcement or challenge of stereotypes
• What is the intended audience for the guide on Gramsci's ideas of hegemony?

  GCC or A level students
• What does the guide suggest about the pronunciation of Gramsci's name and the term hegemony?

  Pronunciation is not hugely important as long as the ideas are understood
• What are the key components of Gramsci's theory of hegemony as discussed in the guide?

  • Cultural hegemony: dominance of higher classes
  • Influence through media control
  • Reinforcement or challenge of societal values in media