minority influence

• What is Minority Influence?

  It is a form of social influence where a minority persuades others to adopt their beliefs, attitudes, or behaviors.
• What does internalisation mean in the context of Minority Influence?

  Internalisation refers to the process where individuals adopt the beliefs or behaviors of a minority as their own.
• Who first studied Minority Influence?

  Serge Moscovici
• What was the main study conducted by Serge Moscovici?

  His main study was the 'blue slide, green slide' experiment.
• What was the purpose of the eye tests in Moscovici's study?

  To ensure that participants were not color blind.
• How many participants were in the group during Moscovici's experiment?

  There were four other participants and two confederates.
• How many slides were shown to participants in Moscovici's study?

  36 slides
• What did the confederates answer in the first part of the experiment?

  They answered green for each of the slides.
• How did the confederates respond in the second part of the experiment?

  They answered green 24 times and blue 12 times.
• What was the purpose of the control group in Moscovici's study?

  To compare responses without the influence of confederates.
• What percentage of the control group's responses were green?

  Only 0.25% of the control group's responses were green.
• What was the percentage of participants who answered green when confederates were consistent?

  1. 42% responded with green when confederates were consistent.
• What conclusion did Moscovici's experiment suggest about minority influence?

  Minorities can influence majorities, especially when consistent.
• What happens when the minority gives inconsistent answers?

  They are largely ignored by the majority.
• What did later research confirm about Moscovici's findings?

  Later research has largely confirmed these findings.
• What are the three processes involved in minority influence according to Moscovici's study?

  • Consistency
  • Commitment
  • Flexibility
• What is a strength of Moscovici's research regarding consistency?

  • Demonstrates that consistent minorities can influence majorities.
  • Inconsistent minorities are generally ignored.
  • Supported by later research findings.
• What is a limitation of studies on minority influence regarding external validity?

  • Tasks are artificial and do not reflect real-life situations.
  • Findings lack external validity and real-world applications.
  • Do not capture the commitment of minorities.
• Why might the effect of the minority not be apparent?

  People may be reluctant to admit their conversion publicly.
• What did Moscovici find regarding written responses?

  Higher agreement with the minority occurred when participants wrote down their responses.
• What is the process of change in minority influence?

  1. Factors like consistency, commitment, and flexibility prompt thought.
  2. Over time, people convert from minority to majority.
  3. This leads to a snowball effect and social change.
• Why is flexibility important in minority influence?

  Flexibility allows the minority to be seen as reasonable and open to compromise.
• What is the significance of consistency in minority influence?

  • Effective if the minority maintains the same beliefs over time.
  • Draws attention to minority views.
  • Includes synchronic and diachronic consistency.
• How does commitment enhance minority influence?

  Commitment is powerful when the minority demonstrates dedication, often through personal sacrifices.
• What is the augmentation principle in minority influence?

  • It refers to demonstrating strong belief in their position.
  • Leads to increased attention from the majority.