Subjective decision making

• What is subjective decision making?

  Decisions rely on intuition , personal experience and judgement rather than data - flexible and creative approach
• Advantages of subjective decision making?

  Allows for flexibility and adaptability in rapidly changing environments

  Encourages creativity and innovation - decisions are not confined to existing data
• Disadvantages of subjective decision making?

  Higher risk of bias , errors and inconsistency

  Can lead to less predictable outcomes and harder to justify to stakeholders