General

• GRASSED

  Gender, Regional Identity, Age, Sexuality, Social Class, Ethnicity, Disability/ Ability.
• Iconography

  An important aspect of a particular genre, we expect to see certain objects/ images on screen when we see a particular genre
• Mise en Scene

  A French term that can be translated to staging or production. Anything involved in a scene.
• Proxemics

  The distance and positioning between characters in a scene for the creation of meaning
• Typography

  The art of arranging letters in a way that makes the copy clear and visually appealing
• Capitalism

  An economic and political system in which a country's trade and industry are controlled by private owners for profit
• Consumerism

  The theory that individuals who consume goods and services in large quantities will be better off. Capitalism breeds consumerism
• Patriarchy

  A system of relationships, beliefs, and values embedded in political, social, and economic systems that structure gender inequality between men and women
• Populism

  A political approach to appeal to "the people". It is frequently associated with anti-establishment and anti-political sentiment. Negative traits
• Globalisation

  The growth in international exchange of goods, services, and capital, and the increasing levels of integration that characterize economic activity
• Feminism

  The advocacy of women's rights on the basis of the equality of the sexes
• Managerialism

  The belief in or reliance on the use of professional managers in administering or planning an activity
• Imperialism

  A policy of extending a country's power and influence through colonization, use of military force, or other means
• Individualism

  All values are human-centred, the individual is of supreme importance, and all individuals are morally equal
• Altruism

  The unselfish concern for other people-doing things simply out of a desire to help, not because you feel obligated to out of duty, loyalty, or religious reasons. It involves acting out of concern for the well-being of other people
• reformers are people who want social change.