AO1

• normative socail influence (NSI) is an explanation o conformity, "the need to be liked"
• informational socail influence (ISI) is an explantaion of conformity, "the need to be right"
• Compliance is a superficial change in an individual’s behaviour to comply with that of a group, which only exists in the presence of the group. The individual’s internal beliefs remain unchanged
• Identification is a change in an individual’s behaviour and internal beliefs to that of a specific group, but only in the presence of that group.
• Internalisation is a complete change in an individual’s behaviour and internal beliefs to conform with a group. These changes exist outside of the presence of the group
• Nominative social influence is going along with the majority through the fear of rejection