culture bias

• universality and bias: henrich found 68% pps USA 96% inustrialised nations 80% psych students dveeloped weird western educated inustrialised rich democracy
• ethnocentrism refers to particular culture bais and is the belief that superiority of one own cultural group. Strange situation ainsowrth secure best, but Takohoski different Japenese rarely seperated
• cultural relavitism: berry 1969 draw distinction between emic and etic. must understand social context before imposing values on it. emic change for culture, etic doesnt change for culture. strange siuation imposed etic
• culturally biased research has real world effect by amplifying research. US army IQ test before WW1 cultually biased towards white ppl as it assumed everyone would know US presidents. By this African and South West Europe bottom IQ scale, had -ve impact attitudes America towards these groups. culture bias can create predjudice between groups of people
• contempary psychologists more open-minded and well travelled than before and have a greater understanding of cultures personally and professional level e.g international psychologists unrepresentative can be greatly improved by researching different cultural groups to study
• since increased population agrued individualistic and collectivist distinction no longer applies. traditionally individualistic societies value society and head of group. Takahe ans Saka found 1415 studies that compared japan and us for individualism and collectivism describing the distinction was lazy. indicates culture bias less of an issue recently