Token economies give professionals considerable power to control the behaviour of people in the role of patient. involves imposing one person's norms on to others, which is especially problematic if target behaviours are not identified sensitively. e.g someone who likes to look scruffy and get up late might freedoms curtailed. Perhaps more seriously, restricting the availability of pleasures to people who don't behave as desired means that seriously ill people, who are already experiencing distressing symptoms. Therefore may carry out more unsociable behaviours