SLT recognizes the importance of cognitive factors in learning
Humans store information about the behaviour of others and use it to make judgements about when it is appropriate to perform certain actions
SLT principles have been applied to a range of real-world behaviours
Modelling, imitation, and reinforcement can account for how children learn from others around them (including the media)
This increases the value of the theory
SLT is a scientific and evidence-based approach
Bandura demonstrates that children can learn behaviour through observing the behaviour of an adult
SLT focuses on nurture, looking at how our environment and role models shape our behaviours, and therefore does not assign blame solely to their parents' genes, reducing issues of guilt