evaluation of loftus and palmer (negative)
lacks ecological validity
- watching a video is not the same as irl which would have more distractions but also more cues such as smells and noise which may prompt more recall
- hard to tell if a memory has been distorted because we dont know how the participant stored it originally but any change in facts could be due to demand characteristics because of how participants think they should respond in a study
- better drivers will have a better perception of speed regardless of the word used
- university students were used, they have a good memory for exams etc whereas the general population may have a worse memory = population validity badd