Self report design

• What are the three types of closed questions?

  Likert scales, rating scales, and fixed choice options
• How does a Likert scale function?

  Respondents indicate their level of agreement to a statement using a 5-point scale
• What is the purpose of a rating scale?

  It allows respondents to identify a value representing their strength of feeling about a topic
• What is a fixed choice option in survey design?

  A list of possible options where respondents indicate those that apply to them
• What is a leading question and why should it be avoided?

  It encourages a specific answer, leading to biased responses
• What is an example of a leading question?

  “You saw Kayla hit Isha, right?”
• What are double-barreled questions?

  Questions that ask two things at once, making it hard to answer
• Why should ambiguous questions be avoided?

  They can be interpreted differently by different people
• What is an example of an ambiguous question?


  “Do you drink coffee often?”
• What are complex questions in survey design?

  Questions that use technical jargon or phrases that may confuse respondents
• What are the key steps in designing interviews?

  1. Prepare a schedule of questions
  2. Standardize to reduce bias
  3. Record or take notes during the interview
  4. Consider group interviews
  5. Conduct one-to-one interviews in a quiet room
  6. Start with neutral questions to relax participants
  7. Ensure confidentiality rules are communicated
• Why is it important to standardize interviews?

  To reduce interviewer bias
• What should be done during an interview to ensure accurate data collection?

  The interview should be recorded or notes should be taken
• What is the benefit of conducting interviews in a quiet room?

  It allows the individual to open up more comfortably
• Why should neutral questions be used first in an interview?

  To help the participant relax before discussing sensitive topics
• What should participants be informed about before an interview?

  That confidentiality rules will be followed
• What are the types of questions to avoid in surveys?

  • Leading questions
  • Double-barrelled questions
  • Ambiguous questions
  • Complex questions
• What should be avoided when designing interviews?

  1. ambiguous questions
  2. complex questions
  3. double barreled questions
  4. leading questions