CONDUCTING A SURVEY

• What are the two main approaches in conducting a survey?

  Personal Approach and Self-Administered Approach
• What are the methods under the Personal Approach in surveys?

  • Face-to-Face Structured Interview
  • Telephone Survey
• What are the methods under the Self-Administered Approach in surveys?

  • Paper-and-Pencil Survey
  • Online Survey
  • Mail Survey
• What is a pro of asking respondents directly in surveys?

  Good response rates with visual materials
• What is a con of the direct interaction method in surveys?

  Potential bias due to interaction
• What is a pro of Face-to-Face Structured Interviews?

  Applicable for asking consequential questions
• What is a con of Face-to-Face Structured Interviews?

  Not suitable for long questions or visual aids
• What is a pro of Telephone Surveys?

  Good for those without internet access
• What is a con of Telephone Surveys?

  Requires a bigger budget for reproduction
• What is a pro of Paper-and-Pencil Surveys?

  Best for large samples in different locations
• What is a con of Paper-and-Pencil Surveys?

  Respondents must know how to use computers
• What is a pro of Online Surveys?

  Easy administration and good visual quality
• What is a con of Online Surveys?

  Mail surveys receive fewer responses
• What is a key principle to follow in Mail Surveys?

  Follow the KISS principle
• What is a tip to encourage respondents to complete surveys?

  Ensure confidentiality and anonymity
• What is another tip to encourage respondents to complete surveys?

  Be professional, courteous, and polite
• What is an observational study?

  • Sample population is measured as it is
  • Researcher observes without influencing
  • Variables are measured without intervention
• What is an experimental study?

  • Researcher influences results intentionally
  • Goal is to determine treatment effects
  • Measurements taken before and after manipulation
• How does an observational study differ from an experimental study?

  Observational studies do not influence subjects
• What is the goal of an experimental study?

  To determine the effect of a treatment
• What do researchers do after manipulating the sample population in an experimental study?

  Re-measure or re-survey using the same procedures