Deindividuation

• Deindividuation - proposed by Zimbardo and suggested that aggression occurs when a person loses their sense of identity and therefore feels less constrained by society’s rules of behaviour.
• According to Zimbardo - deindividuation is most likely to happen when an individual is a member of a large group particularly wearing uniform or the influence of drugs or alcohol.

  These conditions enable a person to feel anonymous ad therefore less responsible for their own actions so may behave more aggressive.
• AO3 - Zimbardo

  Conducted a study with groups of female students and asked them to administer electric shocks to another participant in order to aid learning in a fe task.

  In one condition the participant wore their clothes and were introduced individually

  In the second, participants were never referred to by name and wore bulky lab coats that covered them

  It was fond that the second condition delivered shocks twice as long as the other condition