types of confirmity + explanations

• types of conformity


  internalization, identification, compliance
• define internalisation

  -behavior and beliefs changed

  -public and private behavior changed

  -permanent

  -deepest type of conformity
• define identification


  -trying to identify with others/ fit in a group

  -wanting a sense of membership

  -publicly changing beliefs or behavior but not necessarily privately agreeing with it all
• define compliance

  -change of public behavior to go along with the majority to fit in

  -public acceptance but no private change

  -most superficial conformity
• what is informational social influence

  -caused when we need to be certain about an ambiguous situation + seek correct information and look to others for guidance because others have superior knowledge

  
  

  -believe the majority to be genuinely correct so their view is internalised
• what is normative social influence

  -caused when we need to be liked and accepted, the majority are able to reward or punish us

  -conflict can arise between our opinions and others, eg public acceptance but no private change of behavior

  
  

  -taking the majoritys view to avoid conflict so we comply
• what is internalisation the result of


  informational social influence
• what is compliance the result of


  normative social influence
• what are the three types of conformity


  internalisation, identification, compliance
• define internalisation


  public and private beliefs and actions are changed on a permenant basis, this is the deepest form of conformity
• define identification


  publically changing beliefs and behaviours but not necessarily primary ones in order to fit in and identify with a majority
• define compliance


  individual changes their public behaviour to go along with the majority to fit in, they may not believe in the change but go along anyway

  public acceptance but no private change

  this is the most superficial and shallow form of conformity
• two reasons for conformity

  normative social influence and informational social influence
• what does NSI lead to


  compliance
• what does ISI lead to


  internalisation
• reasons for NSI


  -want to be respected or to fit in and dont want to be rejected

  -when the majority is able to reward or punish an individual

  -conflict can arise between our opinions and others
• reasons for ISI


  -want to be right/correct in an ambiguous situation

  -look for guidance and those we beleieve have superior knowledge in an ambiguous situation

  -leads us to believing others are genuinely right so we internalize the opinion
• problems with ISI and NSI


  individual differences: some people greatly want to be liked/right and others do not.

  people without a strong desire to be liked are called nAffiliators and are less likely to conform

  
  

  the dual dependancy model suggests that nsi and isi are mutually exclusive but research shows that the two actually work together to influence conformity + cannot be seen as separate explanations eg:

  - in aschs study, having a rebelling/dissenting participant reduces the power of the NSI by providing social support or reduce the power of the ISI by providing another opinion