Social learning theory

• Modelling displays behaviour to be learnt
• Imitation is copying modelled behaviour
• Behaviour Is more likely to be imitated if the subject identifies with the model
• Vicarious reinforcement is when models that are rewarded for the behaviour are more likely to be imitated
• The bobo study was conducted by bandura
• 50% of children in the bobo study observed the aggressive model
• The children who observed the aggressive model reproduced physical and verbal aggression towards the doll
• One strength of the bobo study is that it has useful applications in understanding criminal behaviour
• One weakness of the bobo study is that real reasons for behaviour are more complex