social change

• social change 


  whole or portion of society adopt new belief or way of behaving which becomes widely accepted as norm
• minority influence on social change 


  drawing attention

  consistency

  deeper processing

  augmentation principle

  snow ball effect

  social cryptomnesia
• drawing attention 


  minorities bring about change by drawing majorities attention to issue
• consistency


  more influential of express their arguments consistently
• deeper processing


  minority create conflict between what majority group members believe and position advocated by them. people who originally accepted status quo think deeper about issues
• augmentation principle

  appear willing to suffer = influence
• snow ball effect 


  minority influence small effect then spreads wider, reaches timing point and leads to wide scale social change
• social cryptomnesia


  social group recall change happened but forget steps that bought it about
• social change through majority influence 


  NSI - desire to be liked/ fit in, leads to conformity

  perceived norm- believe to be norm, influences our behaviour, believe this is how we should act to fit in

  social norms interventions
• social norms interventions


  work by identifying widespread of misperception relating to a specified risky behaviour within a target population