cultural bias- ao1

• What is cultural bias in psychology?

  Cultural bias refers to the tendency of traditional psychology to represent a western bias.
• Why is much of psychological research considered culturally biased?

  Because most psychologists are trained in the west and most participants are from western cultures.
• What is alpha cultural bias?

  Alpha cultural bias refers to theories that assume real and enduring differences between cultural groups.
• Give an example of alpha cultural bias.

  An example of alpha cultural bias is the distinction between collectivist and individualistic cultures.
• What is beta cultural bias?

  Beta cultural bias minimizes or ignores differences between cultural groups.
• How do IQ tests exemplify beta cultural bias?

  IQ tests were devised by western psychologists and assume that their view of intelligence applies to all cultures.
• What does ethnocentrism refer to?

  Ethnocentrism refers to using one's own ethnic or cultural group as a basis for judgment about other groups.
• What is the emic approach in cultural psychology?

  The emic approach studies one culture to discover culture-specific behavior.
• What is the etic approach in cultural psychology?

  The etic approach seeks universals of behavior using indigenous research from many cultural settings.
• What is cultural relativism?

  Cultural relativism is the view that behavior cannot be judged properly without considering the culture in which it originates.