Design Principles

• the design principles at higher are;

  • balance
  • contrast
  • dominance
  • unity
  • alignment
  • grid structure
  • white space
  • proximity
  • depth
  • rhythm
• The design principles at Advanced Higher are;

  • golden ratio
  • rule of thirds
  • dynamic effects
  • radial balance
  • negative space
• Proximity is the position of items on a page and can create a relationship between items to help draw the readers eye where you wish it to go
• Golden Ratio is a grid that divides the page and helps define an aesthetically pleasing layout
• The spiral grid on a Golden Ratio is used to lead the eye to the main focus of the page at the centre
• Making use of golden ratio makes the layout more pleasing to the eye
• Golden ratio mimics the ratios found in nature
• Rule of Thirds has the important featured places in the points where the grid lines cross
• The effect of using the rule of thirds is to draw the eye to points on a page
• Dynamic Effects is when images and text along a path are manipulated to increase the movement or flow on a page
• Dynamic Effects create interest, movement and excitement in a DTP document
• Features on a page placed in a radial balance seem to radiate out from a particular point in a circular fashion
• Radial Balance creates an interesting and distinct cover and adds contrast; The radial balance v rectangular page
• Negative Space is the space around and between the subjects of an image
• Negative Space is more than just white space because it is used to communicate information
• This is Golden Ratio

  
• This is Rule Of Thirds

  
• This is Dynamic Effects

  
• This is Radial Balace

  
• This is Negative Space