Save
Paper 1
Advertisements
River island
Save
Share
Learn
Content
Leaderboard
Share
Learn
Created by
Martha Ashworth
Visit profile
Cards (49)
The
River Island
campaign is called
‘Smooth Moves Only’
The
‘Labels are for Clothes’
River Island campaign came out in 2018
Jordan Luce
is on the cover of the river island campaign
what colours are the main feature in the 'smooth moves only' campaign?
Red
and
Gold
How does the advertisement serve as an example of consumer branding?
It uses
codes
and
conventions
from the
fashion genre
to communicate meaning to the intended audience.
View source
What type of shot is used in the advertisement?
A
medium long shot
View source
What does the composition and layout of the advert emphasize?
It emphasizes the
brand name
and logo in the
lower third
of the frame.
View source
How does the model's eyeline contribute to the advertisement's effectiveness?
It empowers the model and creates
direct address
with the audience.
View source
What does the slogan 'Smooth moves only' suggest about the model's experience?
It suggests that the model moves
effortlessly
through life, not defined by his
disability.
View source
Who is introduced in River Island's official Instagram post?
@
jordan
.luce
View source
What does River Island's logo represent in the context of the advertisement?
It represents an established, recognized, and global brand celebrating diversity and inclusivity.
View source
What connotations does the red background in the advertisement carry?
It carries connotations of
love
and
passion
.
View source
Why are
sans serif
fonts often used in advertisements?
Because they appear
impactful
, bold,
contemporary
, and neutral.
View source
How do costume and make-up choices in the advertisement contribute to its message?
They demonstrate that fashion has no
restrictions
and is
accessible
to everyone.
View source
What role does anchorage play in the advertisement?
It amplifies the message of
inclusivity
.
View source
What does intertextuality refer to in the context of the advertisement?
It references the wider campaign that adopted a
multiplatform
approach.
View source
How does the hashtag appeal to the digital native audience?
It encourages
audience
interactivity
and
participation.
View source
What is the primary product being advertised in the campaign?
The clothing
View source
What persuasive technique is used with the word 'smooth' in the advertisement?
It carries
connotations
of being
suave
and
polished
to persuade the audience.
View source
How does the advertisement challenge stereotypes regarding fashion?
It suggests that River Island clothing is for
everyone
, with no
restrictions.
View source
What is the focus of the beauty appeal in the advertisement?
It focuses on
empowerment
and celebrates the
individual.
View source
How does the hashtag 'Labelsareforclothes' signify the impact of developing
technologies
on media language?
It makes the audience feel part of a group and
personalizes
the campaign.
View source
What does the inclusion of
audience
uploads on social media platforms contribute to the campaign?
It helps the campaign go
viral
and aids their
global
reach.
View source
What is the term used to describe the relationship between texts and their references to each other?
Intertextuality
View source
What approach did the campaign adopt in its strategy?
A
multiplatform
approach
View source
How does the advertisement reference the wider campaign?
Through the use of the
slogan
and
hashtag
View source
What elements of media language were used in the campaign?
Recurrent
elements
View source
What are the key components to explore in the analysis of the advertisement's
intertextuality
?
References to the wider
campaign
Use of
slogan
and
hashtag
Multiplatform
approach
Recurrent elements of
media language
View source
What are some key ideologies and viewpoints explored in the text?
Consumerism
,
celebrity culture
,
ableism
,
individualism
,
multiculturalism
View source
How are individuals with disabilities often represented in media?
They are often
marginalized
and represented as
inferior
, weak, and vulnerable
View source
What stereotype does the River Island advertisement challenge?
The stereotype that
individuals with disabilities
are inferior and under-represented
View source
Which model featured in the River Island campaign has
Down's
syndrome
?
One of the models in the
wider
campaign
View source
Who is Jordan Luce and what stereotype does he represent in the advertisement?
Jordan Luce is an
ex-pro
athlete representing a positive stereotype of
disabled
sports persons
View source
How does the 'Smooth Moves Only' advert represent people with disabilities positively?
It shows
Jordan Luce
smiling and creates an emotional connection with the audience
View source
What aspect of diversity does the advertisement celebrate besides disability?
Racial diversity
and
multiculturalism
View source
Why is Jordan Luce's French background significant for the River Island brand?
It helps the brand appeal globally and connects to
France's
renowned fashion reputation
View source
How does the advertisement position its audience in terms of beliefs?
It positions the audience as
liberal
and
progressive
with a belief in
equality
and
diversity
View source
What is the primary goal of the River Island advertisement?
To encourage
consumption
of products from River Island using
positive representations
View source
What has dominated fashion advertisements historically?
Celebrity endorsement
and models with a
specific body image
View source
How have millennials been affected by celebrity images in fashion advertisements?
They have been subjected to a continuous stream of images that perpetuate
idealistic
body image
View source
See all 49 cards