Quantitative & Qualitative

• What are the two types of data discussed in the video?

  Quantitative and qualitative data
• What is quantitative data?

  Data presented in numerical form
• How is qualitative data typically presented?

  In written, verbal, or visual formats
• What is a key characteristic of quantitative data?

  It is more objective in nature
• What advantage does qualitative data offer researchers?

  More insight into the lives of others
• What do positivists prefer in their research?

  Methods that generate quantitative data
• Why do interpretivists prefer qualitative data?

  To understand meanings and motivations
• What is a limitation of qualitative methods?

  They are often time-consuming to analyze
• What types of methods produce quantitative data?

  Structured methods like experiments and surveys
• What is manipulated in quantitative experiments?

  The independent variable
• What do questionnaires with closed questions produce?

  Quantitative data that can be analyzed
• How are official statistics compiled?

  From other quantitative methods
• What is a common use of quantitative data?

  Reporting social trends by governments
• What do opinion polls measure?

  Voting intentions and social attitudes
• What do qualitative methods focus on?

  People's actions, opinions, and motivations
• What is a case study?

  In-depth research into an individual or group
• What is a key advantage of qualitative data?

  Gaining insight into different perceptions
• What do ethnographic approaches utilize?

  Qualitative data from various media
• How can qualitative methods inform other research?

  By using existing articles and studies
• Which method is preferred by structural theorists?

  Quantitative data for big picture analysis
• What is methodological pluralism?

  Combining qualitative and quantitative methods
• What is an example of methodological pluralism?

  Using statistics and unstructured interviews
• What does Willis's "Learning to Labor" study illustrate?

  Experiences of working-class boys
• What is the benefit of combining open and closed questions?

  To gather both quantitative and qualitative insights
• What are the main differences between quantitative and qualitative methods?

  • Quantitative methods:
  • Produce numerical data
  • Objective and structured
  • Easier to replicate
  • Qualitative methods:
  • Produce contextual data
  • Subjective and flexible
  • Focus on individual experiences
• How do quantitative and qualitative methods complement each other in research?

  • Quantitative methods provide reliability
  • Qualitative methods provide validity
  • Combining both enhances understanding of social issues