Motivation

• What does motivation involve?

  A strong desire or reason for action
• How does motivation affect perception?

  It increases the attractiveness of actions or objects
• What is perceptual accentuation?

  Desire increases when something is out of reach
• How does being in a deprived state affect perception?

  It makes the object of desire more noticeable
• What example illustrates perceptual accentuation due to deprivation?

  Thinking about bed when exhausted
• How do food-deprived individuals perceive food adverts?

  They find them more significant than when full
• What was the aim of Gilchrist & Nesberg's study?

  To test food deprivation's effect on perception
• How many university students participated in the study?

  26 university students
• What were the two conditions in the study?

  Food deprivation and food consumption
• What did participants do after viewing the food slides?

  Adjusted the slide brightness to match original
• What was the result for food-deprived participants regarding slide brightness?

  They adjusted slides to a higher brightness level
• What conclusion did the researchers draw from their study?

  Food deprivation influenced perceptual accentuation
• Why is the application of this theory considered a strength?

  It can inform weight-loss programs effectively
• Why was the use of a control group important in the study?

  It measured the effect of the independent variable
• What ethical issue should researchers consider in this study?

  Participants with diabetes should not participate
• What is a weakness regarding the validity of the study?

  Participants rated images instead of real food
• What are the strengths and weaknesses of the effect of motivation on perception?

  Strengths:

  • Good application to weight-loss programs
  • Use of a control group for measurement

  
  

  Weaknesses:

  • Ethical issues with food deprivation
  • Lacks validity due to artificial tasks