Social Identity Theory

• What did Tajfel and Turner (1979, 1986) suggest?


  Our self-concept is made up of many social identities. They're linked to the social groups we're a part of
• What does Social Identity Theory suggest?


  We have a strong desire to belong, and our self-esteem is based on being accepted
• What is an Ingroup?


  The group we see ourselves belonging to
• What is an Outgroup?


  Anyone who is not part of the Ingroup
• What is Social Categorisation?


  A basic characteristic we have no control over, that dictates who we think is and isn't like us
• What did Tajfel and Turner argue about Social Categorisation?


  The mere existence of an Outgroup is enough to bring prejudice
• What is Social Identification?


  The adopting of beliefs, values and attitudes of the groups we see ourselves belonging too
• What might someone do when undergoing Social Identification?


  Alter their behavior to fit with the norm of the group
• What can Social Identification change about us?


  The way we behave and think, as a new social identity forms
• What is Social Comparison?


  When an individual makes comparisons with their Outgroup to boost their self-esteem
• Example of Social Comparison


  We may view our Ingroup's achievements in an exaggerated manner, and an Outgroup's achievements to be caused by Situational Factors
• What is Positive Distinctiveness?


  When we are motivated to perceive our Ingroup in our positive light - differences are emphasised and differences are minimised
• What could these Cognitive Processes lead to?


  Discrimination - treating someone differently