W4&5 - TEXT INFORMATION AND MEDIA

• Text


  A simple and flexible format of presenting information or conveying ideas whether handwritten, printed, for displayed on screen.
• A text is any "human readable sequence of characters" that can form intelligible words
• Types of text


  1. Hypertext
  2. Plain text or unformatted text
  3. Formatted text
• Hypertext


  It serves as a link to different electronic documents and enable users to jump from one to another in a nonlinear way
• Plain/unformatted


  It has a fixed size characters having essentially the same type of appearance
• Formatted text


  An appearance can be changed using font parameters
• Typeface


  Also called font, font type, or type. It refers to the representation or style of a text in the digital format. It usually comprises of alphabets, numbers, punctuation marks, symbols, other special characters
• Types of typefaces

  Serif, san serif, slab serif, script, decorative
• Common file formats

  • txt (text)
  • doc (document)
  • rtf (rich text format)
  • pdf (portable document format)
  • ps (post script)
• TXT (text)


  unformatted text document by an editor as notepad on windows platform
• DOC (document)


  A native format for storing documents created by ms word package which contains a rich set of formatting capabilities
• RTF (Rich text format)


  Cross platform document; default format for MAC OS X's default editor TextEdit
• PDF (Portable Document Format)


  developed by Adobe systems for cross platform exchange documents, support image and graphics
• PS (PostScript)


  A page description language used mainly for desktop publishing
• Serif typeface

  It connotes formality and readability, it is usually used for body of text, it gives a classic or elegant look when used for title or heading
• Sans serif typeface


  It brings a clean or minimalist look of the text, it is used for clear and direct meaning of text, it gives a modern look and is used primarily in web page design
• Script tyepface


  It draws much attention to itself because of its brush like strokes. It must be used sparingly and not be used in a large body of text. This usually used in wedding invitation cards or other formal events
• Slab serif 


  It carries a solid or heavy look to text, can be used for large advertising
• Decorative


  The caters to a wide variety of emotions or themes
• Design principles and elements

  • emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Emphasis


  importance or value given to a part of text-based content. Used to make a point or highlight a message
• Appropriateness


  refers to how fitting or suitable the text is used for a specific audience, purpose or event
• Proximity


  refers to how near or how far are the text elements from each other. when two things are closely related, we bring them close together
• Alignment


  refers to how the text is positioned in the page
• Organization


  refers to a conscious effort to organize the different text elements in a page. ensures that while some text elements are separated from each other, they are still somehow connected with the rest of rhe lements in the page
• Repetition


  concerns consistency of elements and the unity of the entire design. encourages the use of repeating some typefaces within the pagae.
• Contrast


  Creates visual interest to text elements. Achieved when two elements are different from each other