W6 - VISUAL INFO AND MEDIA

• Visual media


  The symbols, pictures, icons, signs, and others that communicate with one's sense of sight
• Ideogram


  An example of visual media. The graphical symbols that represent ideas; examples are signs, logos, and symbols
• Statistical visualization


  Refers to the study and creation of data using visual representation. Charts and graphs
• Picture


  These are photography, painting, and drawing. It is used widely by people to express their ideas, opinions, and sentiments.
• Graphic design


  Refers to the art of combining text and pictures to communicate information. Infographics, posters, graphic advertisements.
• Video


  The combination of motion picture or of motion and audio
• 3D image


  A three dimensional visual medium such as sculptures, architecture, real life object, or a person.
• Visual literacy


  The ability to interpret visual image accurately and to create such messages
• Levels of competencies

  1. Primary level
  2. Skilled level
  3. Advanced level
• Primary level of competency 


  1. Manipulation (by changing objects)
  2. Construction (producing simple visuals, taking pictures)
  3. Abstraction (identifying concepts from art elements)
• Skilled level of competency


  1. Manipulation (using tools for problem-solving)
  2. Construction (drawing with perspective; controlling variables in picture-taking)
  3. Abstraction (creating visual plans)
• Advanced level of competency 


  1. Manipulation (mental manipulations of complex representation)
  2. Construction (drawing in 3d, producing multimedia information)
  3. Abstraction (lateral thinking, visual intuition)
• Bear in mind the following before using a visual information and medium

  • Clarity
  • Emphasis
  • Relevance
  • Triangulation
  • Point of view
  • Medium used
  • Audience