Minority influence

• What is the definition of minority influence?

  Ability of a small group to sway beliefs
• How can a consistent, committed, and flexible minority impact the majority?


  They can significantly influence the majority's beliefs
• Why is consistency crucial for a minority to exert influence?

  It shows a steadfast viewpoint over time
• What are the two types of consistency mentioned?

  Diachronic and synchronic consistency
• What effect does consistent expression of a viewpoint have on others?

  It causes others to question their own perspectives
• What does commitment refer to in the context of minority influence?

  Dedication to a viewpoint despite opposition
• What is the augmentation principle?

  Demonstrating sincerity through commitment
• How can a minority show commitment without endangering others?

  By engaging in extreme but safe activities
• Why is flexibility important for a minority group?

  It allows for reasonable and persuasive arguments
• What is the Snowball Effect in minority influence?

  Minority influence grows larger over time
• How does the Civil Rights Movement exemplify minority influence?

  Activists were consistent, committed, and flexible
• What does Mosovich et al. (1969) demonstrate about minority influence?

  Consistency in minority opinion alters perceptions
• What did Martin et al. (2003) find regarding minority viewpoints?

  They lead to deeper cognitive processing
• What is a notable limitation in minority influence research?

  Overlooking socioeconomic dynamics
• How do power differentials affect minority influence?

  They limit the ability to exert influence
• Why might the artificiality of research tasks be a limitation?

  They may not reflect real-life scenarios
• How does style of thinking influence receptivity to minority influence?

  Systematic thinkers may be more receptive
• What are the key factors in minority influence?

  • Consistency: Repeated expression over time
  • Commitment: Dedication despite opposition
  • Flexibility: Openness to compromise
• What strengths and limitations exist in minority influence theory?

  Strengths:

  • Supported by research (Mosovich et al. 1969, Martin et al. 2003)
  • Highlights importance of consistency

  
  

  Limitations:

  • Overlooks socioeconomic dynamics
  • Artificiality of research tasks
• How does cognitive processing affect minority influence?

  • Systematic thinkers: More open to minority views
  • Intuitive thinkers: Prefer majority positions
• What is the definition of commitment in the context of minority influence?

  Minorities commit to extreme activities for attention
• Why is it important for minority activities to involve some risk?

  To demonstrate their commitment to the cause
• What does consistency in minority influence refer to?

  Minorities maintaining the same message over time
• What is synchronic consistency?

  All minority members say the same thing
• What is diachronic consistency?

  Minorities have been saying the same thing for a long time
• How can being persuasive help in social change?

  It convinces others that your views are correct
• What does flexibility mean in the context of minority influence?

  Changing demands to help the majority believe
• Why is relevance important for minority views?

  They need to address significant matters
• What was the focus of Clark's "Twelve Angry Men" experiment?

  Role-playing a court case with college students
• How many college students participated in Clark's experiment?

  270 college students
• What is the significance of role-playing in Clark's experiment?

  It helps understand minority influence in decision-making