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Art & Design
Designers
"Normandie" - Cassandre
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Cards (13)
Function
Travel poster
to
promote
trans-Atlantic
cruise
ship
Know this
as
destinations
are
clearly positioned
at the
bottom
of the
poster
making
it
clear
that the
ship
would be
sailing
from
France
to
New York
Function
Promote
first voyage
of the
Normandie
cruise
ship -
largest ship
afloat
at it's
time
during the
machine age
Fitness for purpose
Fit
for
purpose
, as very
eye-catching
, due to
striking imagery
, and
text
Image
of
text
draws
viewer's attention
, in turn leads to text at
bottom
,
containing
all
relevant info
, such as,
company name
, and
ship's destinations
Fitness for purpose
Fit
for
purpose
of being a
travel poster
, as
imagery
is
relevant
, and
reflected
in
design
Striking
and
eye-catching
, making it
work well
as a
travel advert
Materials and/or techniques
Used
stencils
and
airbrush
for
creating
his
posters
Black ink
rolled
over
the
stone/metal
plate
, then
pressed
onto
paper
for
image
reproduction
Colour
was
added
by
painting
with
watercolours
Used
additional
printing stones
to
apply
coloured inks
to
selected
parts
of the
image
Materials and/or techniques
Time-consuming
production
as
initial print
involved
lithography
process
Colour addition
after
main print
contributed
to
overall time
required
Adding colour
post-lithography
likely
increased
production costs
Each
poster
printed
by
hand
, contributing to
labour-intensive
production
Target market/audience
Aimed
at
people
with
interest
in
boat travel
Specifically targeted
those
considering
overseas travel
Intended
for those who were
indifferent
to
traditional
advertising methods
Believed
in
creating designs
understandable
by the
common man
Viewed
poster design
as a
solution
to
technical
and
commercial
challenges
Target market/audience
Aimed
at the
middle-class
, who could afford
stylish
and
luxurious
travel experiences
Type
of
cruise
would've been
expensive
and
luxurious
at the
time
Visual Impact
Has
most
visual impact
due to the
main image
of
ship
taking up
the
majority
of
space
Creates
focal point
drawing
the
viewer's
attention
, making it
work well
as an
advert.
Visual Impact
Has
most
visual impact
because of striking
monochromatic tones
of the
ship
Combined
with the use of the
graded cool blues
, and
greens
,
contrasting
with the
red
creating a
bold
visual impact
Style
Cassandre's posters
often
in
Art Deco
Recognised
by
bold geometric
shapes
,
sense
of
movement
,
theme
of
speed and machine
Though
Art Deco
was a
decorative style
of
art/design
, would've looked very
modern
and
simple
at the
time
Would've
stood out
, and
very fashionable
due to
influence
from
Art Deco
Two influences -
Cubism
:
Used
strong
,
simple
,
geometric
shapes
, this
modern approach
appealed to
Cassandre
Cassandre
borrowed
simplifying
of
forms
, from the
Cubists
, which he used to
precisely
communicate
messages
with
clear
,
eye-catching
designs
Two influences -
Mechanical advances
:
Many
new developments
in
20th century
transport
, these developments
revolutionised travel.
Machine age
inspired
artists
and
designers
to produce
dynamic
,
streamlined
designs
Cassandre’s
posters
celebrate
luxurious transport
, and
modern machine
technology
of his
day