contains prepared questions which are used to measure attitudes, perceptions, and opinions
3 types of questions to use when conducting a survey
recall
recognition
open-ended
recall
it asks for specific information such as years of service, age, and address
recognition
asks for a specific resnponse to a specific question such as multiple choice
dichotomous (yes/no)
rating scale
open-ended
elicits brief explanations or impressions from respondent
interview
an instrument that allows the researcher to qualitatively gather data
stages of interview
pre-interview
warm-up
main interview
closing
pre-interview
arranges questions logically and prepares a guide to smoothen the interview
warm-up
introductions, purpose of the interview, and the confidentiality is presented and informed to the interviewees
main interview
asks the main questions directly
closing
asks questions meant to wind down the interview
survey - questionnaire
contains written questions that ask for specific information
respondents are usually dichotomous and use an identification type of text
personal information section
includes the name (optional), age, date of birth, address, and other personal information of the respondent
basic questions section
serves two purposes:
establish that the person is the right person for the study
establish rapport with the interviewees
main questions section
contains questions that are directly related to the research
open-ended questions section
requires brief explanation or response
observation
allows the description of behavior in a naturalistic or laboratory setting
useful when questions require description of behavior and setting when respondents cannot literally answer questions for valid reasons
3 types of observation
participant and non-participant
structured and unstructured
covert and overt observation
non-participant
allows the researcher to observe the subjects without interacting with them
participant
allows the researcher to interact with the subjects
structured
occurs when the researcher has a list of behaviors that he/she wants to observe
unstructured
occurs when the researcher allows behavior to emerge naturally
covert
occurs when the subjects are not aware that they are being observed
overt
occurs when the subjects are aware that they are being observed
experiment
a procedure undertaken scientifically and systematically to make a discovery and to test hypothesis
experiment
make observations
develop the experiment
design the experiment
conduct the experiment
replicate the experiment to ensure the reliability
analyze the results
decide on whether to accept or reject the hypothesis
use survey when you need opinions or self-reported data
use observation when you need to study behavior
use experiment when you want to test cause-and-effect
researchvisual
refer to the use of various visual forms to illustrate and interpret the research findings
General guidelines in adding research visuals
determine the purpose of the visual
evaluate the accuracy and validity of the data
visuals should be accompanied by clear references
visuals should be placed on the same page as the text reference
position the visual vertically
make the visual simple and self-explanatory
use basic contrasting colors for visuals(not too colorful)
types of research visuals
charts
tables
graph
charts
a graphical representation of data using symbols that are usually boxes, lines, and arrows. Its general purpose is to show ranks, levels, procedures, and classifications.
Organizational Chart
it presents rankings, classification, and levels of ideas
Strategies in preparing an organization chart
Use varied shapes carefully.
Connect the boxes with solid (direct) or dotted lines(indirect) to show relationship.
Avoid distracting and complicated designs.
Flow chart
it illustrates a process
Present only the capture vers process.
Limit the number of shapes to avoid confusion.
Provide a legend when necessary sequence the data from left to right or top to bottom.
Be creative in designing but not too complicated.
Some of the most basic shapes in a flow chart include:
Rectangle(steps)
Diamond(question)
Round Box(indicate the beginning and end)
tables
condenses and classifies information to make comparisons between and among data. It contains at least two columns with headings on the sides (stub) and at the top of the line (boxhead) to indicate what the table represents.