Social Influence and Social Change

• How can social influence play a role in social change?

  Social Influence changes people's attitudes, behaviours and beliefs.
• The role of minority influence in social change

  • Drawing attention
  • Consistency
  • Deeper processing
  • Augmentation principle
  • Snowball effect
  • Social Cryptomnesia (people have a memory that change has occurred but don't remember how it happened)