content and thematic analysis

• • Content analysis- A quantitative research technique that enables the indirect study of behaviour by examining communications that people produce, counting the occurrences - e.g- the number of positive and negative words used when a mother describes her child's behaviour.
• • Thematic analysis- an inductive and qualitative approach to analysis that involves identifying implicit or explicit ideas within the data. Themes will often emerge after coding. Focuses on identifying and interpreting patterns (themes)
• • Thematic analysis is a very lengthy process, the main intentions are to:
  • Impose an order on the data 
  • Ensure that the order represents participants' perspectives 
  • Ensure the order emerges from the data rather than any other preconceptions or biases
  • Allows the data to be summarised so that hundreds of pages or hours of videos can be reduced
  • Enables general conclusions to be drawn from the identified themes 

   
• Content analysis is a way of analysing data such as text using coding units such as themes, categories, and codes - counting the occurrences