behavioural approach

    Cards (4)

    • Behavioural approach assumes that all human behaviour can be explained by conditioning (classical or operant)
    • A strength of the behavioural approach is that it’s scientific due to its lab experiments allowing for high control
    • The main weakness of the behavioural approach is that it ignores cognitive processes which are important in explaining behaviour
    • supportive evidence of the behaviourist approach is the Watson little Albert study, supporting classical conditioning
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