behaviourist

• what does the behaviourist approach say?


  that all behaviour is learnt
• what are the 2 types of learning?


  classical conditioning and operant conditioning
• what is classical conditioning?


  learning via association

  occurs when 2 stimuli are repeatedly paired together
• what is operant conditioning?


  learning via reinforcement

  behavior is shaped and maintained by its consequences
• reinforcement


  anything that has the effect of increasing the likelihood of the behaviour being repeated
• positive reinforcement


  receiving a reward when a certain behavior is performed
• negative reinforcement

  using consequences that are pleasant when they stop
• punishment


  unpleasant consequence of behaviour
• what is social learning theory?


  a way of explaining behaviour that includes direct and indirect reinforcement combining lean ring theory with the role of cognitive factors
• what is modelling?


  when an observer associates themselves with a role model and wants to be like the role model
• what is vicarious reinforcement?


  reinforcement through observing someone else being reinforced for a behaviour
• mediational?


  cognitive factors that influence learning and come between the stimulus and the response
• 4 steps in mediational process?


  attention

  retention

  motor reproduction

  motivation
• what is motor reproduction?


  the ability of the observer to perform the behaviour
• what is retention?


  how well the behaviour is remembered
• what was the bobo doll experiment aim?


  to investigate if social behaviours can be acquired by observation and imitation