Gravity surveys can be carried out along transects or grids. Gravity is measured in milligals using a gravimeter. The gravimeter measures variations in extension of a spring caused by variations caused by gravity.
Gravity reading have to be corrected to account for the influence of:
Height above sea level
Latitude
Mass of rocks above sea level
Differences in gravity are due to higher or lower than average levels. Negative anomalies are lower density rocks, positive anomalies are higher density rocks.
The bouguer anomaly, the deeper a body of higher or lower density rock, the more spread out the response is at the surface. A large deep body may produce a similar response to a smaller, shallower body.
Gravity readings alone do not tell you what is below the surface. Negative anomalies have a range of possibilities but does eliminate some possibilities, like denser rock below the surface. So gravity surveys are used alongside other information.