Thematic analysis

• It is a more general way of analysing data and it keeps the data qualitative
• Thematic analysis involves identifying implicit or explicit themes within the data

  The themes are seen as more broader compared to content analysis
• Steps:

  1. Research will read through material
  2. Later analysis will involve a written discussion of the themes that emerged and what this may suggest
• Evaluation for both content and thematic (strength)

  • Can be used when it may otherwise be too costly
  • As the method does not directly involve people, researcher cannot influence behaviour
• Evaluation of content and thematic (weaknesses)

  • There may be lack of objectivity since researchers have to make decisions about what behaviour to look for
  • It is a description of behavior rather than an explanation