Used the term McDonaldisation to explain the idea that no matter where you go in the world you are never too far way from McDonalds. This, he used, to explain that American culture has become far more important across the world.
Argued that globalisation had diminished national identity and in order to strengthen national identity, we must embrace cultural diversity and our common humanity.
Argued that British national identity was seen as very exclusively white. Leading to him, as a black British man, questioning his role in a new nationalistic Britain.
Argued that there had been a rise in ladettes- women who adopt "laddish behaviour", going against social norms and adopting challenging behaviour in education.
Used the term "crisis of masculinity" to describe males' insecurity which has occurred as a result of the feminisation of the workplace and the diminishing of the "breadwinner" identity.
Found that women still have much less power within the family than men. They studied middle class women and found that they will often defer to their husbands on big decisions such as mortgages etc.,
Studied w.class males in Wolverhampton and found that those who were employed had traditional ideas about what it meant to be a man. Those who were unemployed said that having a job was the most important thing and that they felt emasculated by their lack of employment.
While men have had trouble accepting their new role, they are going through a process of lagged adaptation- since women's role has changed so dramatically, men have not been able to catch up as quickly.
Found that many women from a w.class background felt humiliated over how they are viewed by the m.class. shows the attitudes towards social stratification and the power of certain groups have not changed.
Argues that there has been a proletarianisation of the w.class which has occurred as a result of the de-skilling of m.class jobs through automation meaning that middle class workers are now paid less.
Argued there was a cultural fatalism amongst the underclass in which they believe that they will not be able to escape being a part of the underclass and so do not work to achieve better paying jobs.
Argued that the family leads to class reproduction. Those who are born into w.class families are taught to succeed in w.class jobs; those in m.class taught m.class skills.
Argues that the underclass exist as a result of overly generous benefits and that their position within society is justified because society is meritocratic.
White, Eastern Europeans spend relatively little time socialising with British people, suggesting that British people operate social closure from immigrants.