Chemoreceptors. An increase in respiration rate raises the CO2 & lactic acid concentration of the blood, increasing H+ concentration and lowering pH. Carotid artery increases action potentials to medulla. Medulla increases action potentials across sympathetic nerve and decreases action potentials across parasympathetic nerve to the SAN. Blood pressure increases, SAN electrical impulses and cardiac output increase, to lungs which release more CO2.