Conformity

• Compliance is when we simply "go along with others" in public because everyone else is doing it
• Identification is when we identify ourselves with a group publicly due to a shared value, however, privately we may not agree with all the group stands for.
• Internalisation is when a person genuinely accepts the group norms causing both a public and private change in opinions which can lead to permanent behavioural change.
• ISI - Informational social influence
• NSI - Normative social influence
• ISI is an explanation of conformity that states we conform to the majority opinion as it is believed to be correct and we as humans wish to be correct too
• NSI is an explanation of conformity which states we conform to the majority opinion because we wish to be liked and accepted
• Conformity is described as ‘yielding to group pressures’
• Conformity is also defined as ‘a change in a person’s behaviour or opinion as a result of a real or imagined pressure from a person/group of people.