Questionnaires

• What is a questionnaire used for?

  To investigate beliefs, opinions, and attitudes
• Why are questionnaires suitable for research on large numbers of people?

  They can gather data from many respondents efficiently
• What are the two types of questions in a questionnaire?

  Closed-ended and open-ended questions
• What is the difference between closed-ended and open-ended questions?

  Closed-ended have preset answers; open-ended allow free answers
• What are the strengths of using a questionnaire?

  • Inexpensive
  • Ethical
  • Reduces social desirability effect
• What are the weaknesses of using a questionnaire?

  • Low response rates
  • Limited choices
• What type of data do closed-ended questions produce?

  Quantitative data
• Why is quantitative data from closed-ended questions easy to analyze?

  It is structured and numerical
• What is a limitation of closed-ended questions?

  They may not provide the right options for respondents
• What is a characteristic of open-ended questions?

  They allow more freedom in respondents' answers
• Why are open-ended questions difficult to analyze?

  They produce qualitative data
• What is the definition of a questionnaire?

  A self-report technique for gathering data
• How can questionnaires be designed?

  To ask many different types of questions
• How do questionnaires reduce the social desirability effect?

  By allowing anonymous responses