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Consumer Behaviour
Culture
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Created by
linh nguyen
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Cards (31)
How is culture defined according to Solomon et al 2019?
Accumulation of
shared
meanings and traditions
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What does culture include according to the definition provided?
Abstract ideas
and
material objects
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What does the ecological aspect of cultural systems refer to?
Adaptation of a system to its
habitat
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What does social structure in cultural systems maintain?
An
orderly
social
life
among
people
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How does ideology relate to culture?
It reflects mental characteristics and social relations
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What does culture as collective memory imply?
Shared
meanings and rituals among members
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How do cultural contexts influence consumption choices?
They shape
understanding
of products and behaviors
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How do cultures vary in terms of individualism and collectivism?
They emphasize
personal
vs.
group
goals
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What is a key feature of individualist cultures?
Importance of
personal goals
and
changing memberships
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What is cultural appropriation in marketing?
Borrowing elements from
marginalized
cultures
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What can result from cultural appropriation?
Misrepresentation
and
trivialization
of cultures
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What are values in the context of rules for behavior?
General ideas about
good
and bad goals
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What are enacted norms?
Explicitly
decided rules of behavior
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What are crescive norms?
Norms
embedded
in culture discovered through
interaction
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What is a custom in cultural norms?
A norm
handed
down from the past
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What is a more in cultural norms?
A
custom
with a strong
moral
overtone
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What are conventions in cultural norms?
Norms regarding
everyday
conduct
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How are many norms learned?
Vicariously
through observing others
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What is a myth in cultural context?
A story expressing
shared
emotions and ideals
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What are the four functions of myths in culture?
Metaphysical
: Explain origins of existence
Cosmological
: Emphasize universe's unity
Sociological
: Maintain social order
Psychological
: Provide conduct models
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What is a ritual?
A set of
symbolic
behaviors in sequence
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What are the functions of rituals?
Facilitate group
communication
Organize life
experiences
Provide meaning in risky situations
Offer marketing
opportunities
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What are the types of ritual experiences according to Rook 1985?
Cosmology, cultural values,
civic
, personal
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What are rites of passage?
Special
times
marking a
change
in
status
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What are the stages of rites of passage?
Separation
: Detaching from original group
Liminality
: In between statuses
Aggregation
: Re-entering society
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What are the impacts of COVID on cultural practices?
Bolstering
: Cooking more, seeking comfort
Disruption
: Illness affecting routines
Reimagining: Rallying together, alternative recipients
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What is a subculture?
A group with
shared beliefs
setting them apart
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What defines micro-cultures?
Strong
identification
with an activity or art form
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How do consumer tribes exist?
Members identify and engage in
collective action
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What are the characteristics of consumer tribes?
Multiple
Playful
Transient
Entrepreneurial
Engagement
Imagination
Alignment
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What should students reflect on regarding their liminal experiences?
How they manifest in
consumption behavior
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