AO3 - Cultural differences
Equality less important in non-western cultures.
Aumer-Ryan et al. (2006): In all cultures studied, equality in marriage was felt to be important BUT different cultures differed in how equitable their relationships were
Individualistic: Both genders were found to be happiest in equitable relationships
Collectivist: Both genders were found to be happiest when they were overbenefitting (inequitable)
This suggests equity is not universal