Flooding - also involves exposure but without the gradual build up of the anxiety hierarchy
Extinction
removes possibility of avoidance meaning patients are forced to learn that the phobic stimulus is harmless
CS is extinguished when CS is present withoutUCS
Ethical safeguards
flooding is not unethical but is unpleasant, so patients need to give fully informed consent
(F) + Cost effective
is it highly effective and much quicker than other methods meaning faster recovery and cheaper treatment
--> reduced financial burden on the NHS
(F) - Less effective for some types of phobias
it's highly effective for simple phobias but less so for more complex ones (e.g. social) that may benefit more from treatment which tackles irrational thinking
(F) - Treatment is traumatic for patients
it's not unethical but is traumatic so many patients dont see it through which is a waste of time, money and NHS resources