Open Questions

• These do not have a fixed range of answers.
• Respondents are free to answer in anyway that they wish.
• Tends to produce qualitative data as it is rich in depth and difficult to analyse.
• Strengths-

  Respondents can expand on their answers, which increases the amount and depth of detailed information collected.

  Open Questions can reveal unexpected answers; therefore researchers can gain new insight into people's feelings and attitudes.
• Weaknesses-

  They also provide qualitative data(non-numerical data) which although may be rich in information, it can be more difficult to summarise and/or detect patterns to draw conclusions.

  Difficult to analyse.