KEY CONCEPTS

• 4 meditational processes (proposed by Bandura) ARMM:

  • Attention- noticing behaviours
  • Retention- how well the behaviour is remembered
  • Motor Reproduction- cognitive assessment of physical ability to reproduce the behaviour- (can you do it?)
  • Motivation- the will to perform the behaviour (was behaviour rewarded or punished- more / less likely to copy behaviour)
• Vicarious Reinforcement:

  • Learning through observation (of the CONSEQUENCES of the behaviour)
  • Imitation- more likely to occur if behaviour is rewarded rather than punished
• Identification:

  • People more likely to imitate people they identify with (their “role model”)
  • Imitation of behaviour- modelling
  • Role model: High status, similar characteristics, attractive