Cards (37)

  • sampling
    the process of gaining a sample
  • sample
    the participants who are a subgroup from the target population
  • sampling frame
    a list of everyone from which the sample is selected
  • What is event sampling?
    Recording every occurrence of specific behaviors
  • What is time sampling?
    Recording behaviors during a set time frame
  • What are the strengths of event sampling and time sampling?
    • Ensures specific behaviors are recorded
    • Allows flexibility in recording relevant behaviors
    • Captures unexpected behaviors for future research
  • What are the limitations of event sampling and time sampling?
    • Event sampling may miss complex behaviors
    • Time sampling can overlook behaviors outside set times
  • What must researchers identify at the beginning of the research process?
    The target population
  • What is a target population?
    The specific group researchers want to study
  • What is random sampling?
    A sampling technique with least bias
  • What are the strengths of random sampling?
    • Eliminates researcher bias
    • Results should be representative
    • Findings can be generalized to the target population
  • What are the limitations of random sampling?
    • Time-consuming and impractical
    • May result in a non-representative sample
  • What is systematic sampling?
    Selecting every nth person from a list
  • How is the sampling interval calculated in systematic sampling?
    By dividing population size by sample size
  • What does a representative sample mean in research?
    It reflects the target population accurately
  • Why is generalization important in research findings?
    It allows findings to apply to the target population
  • What is a limitation of random sampling?
    It can be time-consuming and impractical
  • What is a potential issue with participants in random sampling?
    Not everyone may want to participate
  • What can result from random sampling?
    A non-representative sample may occur
  • How can random sampling lead to an unbalanced sample?
    It may select only one demographic group
  • What does systematic sampling involve?
    Selecting every nth person from a list
  • If a population is 100,000 and a sample of 2,500 is needed, what is the sampling interval?
    4040
  • What is a strength of systematic sampling?
    It is an unbiased sampling technique
  • Why is systematic sampling considered more representative?
    It reduces researcher bias in selection
  • What is a limitation of systematic sampling?
    It can still be influenced by hidden traits
  • What is stratified sampling?
    Dividing the population into key characteristics
  • How is a representative sample created in stratified sampling?
    By sampling within each category proportionally
  • What is a strength of stratified sampling?
    It ensures the sample is representative
  • What is a limitation of stratified sampling?
    It can be time-consuming to gather data
  • What does opportunity sampling involve?
    Sampling those present and willing at the time
  • What is another name for opportunity sampling?
    Convenience sampling
  • What is a strength of opportunity sampling?
    It is quick and easy to obtain participants
  • What is a limitation of opportunity sampling?
    It cannot be generalized to the wider population
  • What is volunteer sampling?
    Participants actively choose to take part
  • What is another name for volunteer sampling?
    Self-selecting sampling
  • What is a strength of volunteer sampling?
    Participants are likely to be enthusiastic
  • What is a limitation of volunteer sampling?
    It can lead to volunteer bias in results