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research methods 2
sampling
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Cards (37)
sampling
the process of gaining a sample
sample
the participants who are a subgroup from the target population
sampling frame
a list of everyone from which the sample is selected
What is event sampling?
Recording every
occurrence
of specific behaviors
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What is time sampling?
Recording
behaviors
during a set time frame
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What are the strengths of event sampling and time sampling?
Ensures
specific
behaviors are recorded
Allows flexibility in recording
relevant
behaviors
Captures unexpected behaviors for future research
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What are the limitations of event sampling and time sampling?
Event sampling may miss
complex behaviors
Time sampling can overlook behaviors outside
set times
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What must researchers identify at the beginning of the research process?
The
target population
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What is a target population?
The specific group
researchers
want to study
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What is random sampling?
A sampling technique with
least bias
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What are the strengths of random sampling?
Eliminates
researcher bias
Results should be
representative
Findings can be generalized to the
target population
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What are the limitations of random sampling?
Time-consuming and impractical
May result in a
non-representative
sample
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What is systematic sampling?
Selecting
every nth
person from a list
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How is the sampling interval calculated in systematic sampling?
By dividing
population size
by
sample size
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What does a representative sample mean in research?
It reflects the
target population
accurately
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Why is generalization important in research findings?
It allows findings to apply to the
target population
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What is a limitation of random sampling?
It can be
time-consuming
and impractical
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What is a potential issue with participants in random sampling?
Not everyone may want to participate
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What can result from random sampling?
A
non-representative sample
may occur
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How can random sampling lead to an unbalanced sample?
It may select only one
demographic group
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What does systematic sampling involve?
Selecting every
nth
person from a list
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If a population is 100,000 and a sample of 2,500 is needed, what is the sampling interval?
40
40
40
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What is a strength of systematic sampling?
It is an
unbiased
sampling technique
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Why is systematic sampling considered more representative?
It reduces
researcher bias
in selection
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What is a limitation of systematic sampling?
It can still be influenced by
hidden traits
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What is stratified sampling?
Dividing the
population
into key characteristics
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How is a representative sample created in stratified sampling?
By sampling within each category
proportionally
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What is a strength of stratified sampling?
It ensures the sample is
representative
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What is a limitation of stratified sampling?
It can be
time-consuming
to gather data
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What does opportunity sampling involve?
Sampling those present and willing at the time
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What is another name for opportunity sampling?
Convenience sampling
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What is a strength of opportunity sampling?
It is quick and easy to obtain
participants
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What is a limitation of opportunity sampling?
It cannot be
generalized
to the wider population
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What is volunteer sampling?
Participants
actively choose to take part
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What is another name for volunteer sampling?
Self-selecting sampling
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What is a strength of volunteer sampling?
Participants are likely to be
enthusiastic
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What is a limitation of volunteer sampling?
It can lead to
volunteer bias
in results
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