Evaluate alternatives – The individual then needs to evaluate the possible courses of action,
considering his/her current situation, personal values, and current economic conditions. Each
decision closes off alternatives. For example, expanding savings may mean that the individual
cannot take a vacation. Opportunity cost is what you give up by making a choice. This cost, also
known as trade-off cost, cannot always be measured in terms of money. Uncertainty and risk are
also parts of every decision